Our day just got a lot brighter, thanks to Alexa Chung’s new fashion line. The style star, who’s flexed her style muscles collaborating with the likes of AG Jeans and Madewell and consulting for brands like Superga, finally launched her own collection – and wore pieces from her line on the June cover of British Vogue. The lineup includes denim, daywear, eveningwear, shoes, jewelry, and “daily permanents,” which Alexa describes as “little luxuries” that will be priced at the high contemporary range.
Alexa enlisted Edwin Bodson, previously head of atelier at Haider Ackermann, as the brand’s managing director, as well as a multidisciplinary design team. In addition, she launched her own website and Instagram. Alexa said in a statement:
“I have been fortunate enough to have found a wonderful team from various corners of the fashion industry and beyond to help realize my vision and make this lifelong dream a reality. We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself.”
With a history of trendsetting and a personal style that’s attracted legions of fans, Alexa’s eponymous line takes us one step closer to nailing her distinctly nonchalant preppy-meets-ladylike look, complete with printed blouses, live-in denim, and quirky flats. Scroll on to see which pieces you should buy ASAP.
via POPSUGAR Fashion http://ift.tt/2qi79kU